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The facts are clear… and most alarming. Our society now has more overweight children than adults. National childhood obesity rates have increased three-fold in the past 15 years. Children are 40% less active today than they were 30 years ago.
Video games and other attractions to a sedentary life are more prevalent today among children than ever. What can we do? Our approach is to try to even the score. Let’s give an active lifestyle a fair shot at a child’s attention by making it more fun.
JiggiJump is here. It is a voice and a movement which is long overdue. JiggiJump’s music and movement will be the Pied Piper of young children across North America who choose to sing, dance, and jump their way into an active, healthy life. Why will they choose this? Not because it’s good for them. Not because someone told them to. Kids from Florida to the Yukon will be joining the JiggiJump Revolution because, simply put, it’s fun.
JiggiJump launched in June, 2006 in Ontario. It was originally conceived with the gracious help and expertise of child fitness experts from Ophea, the Ontario Physical Health and Education Association. Right from the start, it was clear that JiggiJump’s effectiveness was unprecedented:
In September, 2007, Ophea conducted a formal evaluation for the JiggaJump program in schools and daycares (specifically, the JiggaJump Adventures CD and JiggaJump Leaders’ Guide). The response was “off the charts” according to Ophea:
98% of respondents (124/127) rated JiggaJump as either “very good” (68% – 86/127) or “good” (30% – 38/127).
98% of respondents (124/126) rated the children’s response to JiggaJump as either “very positive” (56% – 70/126) or “positive” (43% – 54/126).
93% of respondents (118/127) would either “definitely” recommend (68% – 86/127) or would be “highly likely” to recommend (25% – 32/127) JiggaJump to colleagues.